Pretty cool actually.  The sign in the photo contains the title of the current movie and clicking on it takes you to a page containing a review and trailer.  And they have the reviews and trailers for coming films.  There’s a moderated comments page.  And a history of the theater page with some old photographs and newspaper clips.

Click on the photo to enlarge.

The Brannans have operated the theater for next to nothing, sometimes even losing money.  It really is a public service.

Addendum: Apologies.  Forgot to provide the link.