Strongly recommended is this amateur documentary my wife just happened to find on the Netflix instant viewing. Amy Ferraris does a gentle version of Michael Moore in this no-frills but deep substance film which explores the pleasures and histories of espresso as well as the politics of coffee, much of the film revolving around a conflict between the Starbucks Corporation and a coffee house owner in Tulsa, Oklahoma, a master at his craft and yet an inadvertent adversary to a large corporation perhaps too protective of a trademark.
Ferraris has some definite opinions, but laces them in beautiful narrative prose with refreshing balance, even managing to humanize the faceless in Starbucks as they refuse her interviews and clearly play the role of bully. She deals with a depressing subject of the corporatization of coffee and homogenization of culture, but leaves you with hope in the “third wave” coffee movement.
And now I’m in search of the perfect cappuccino in Humboldt County, by her criteria.
Some excerpts from a little known soft-sell film which deserves a lot of attention. To paraphrase the last lines of the movie, it’s great to have a little taste from someone who will serve you a cup with “knowledge, passion, and integrity – it was delicious.”
Her website, which includes some of her favorite coffee spots in the Bay Area where she lives.

7 comments
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July 21, 2012 at 7:00 am
Jim Ferguson
Corporations are so afraid of their Trademarks becoming generic phrases – i.e. Xerox becoming the same as “copy” or in England – Hoover becoming the same as “vaccuming”. It is so extreme, the Olympic Committee of England went after a little old lady when they found out she was selling hand knitted dolls she had made at craft fairs with the five ring logo. What the corporations really don’t understand is the negative press they get from these incidents more than off sets the protection they keep in place.
July 21, 2012 at 7:34 am
Erasmus
Speaking of deep (but usually not gentle) politics —– I just read that Alexander Cockburn died of cancer in Germany. One of Humboldt County’s best known names and a featured columnist for ‘The Nation’ for several decades. (Also a global warming denialist.) — RIP, Alex.
July 21, 2012 at 7:15 pm
Anonymous
And you might want to consider the double entendre in your title…
July 21, 2012 at 8:39 pm
Eric Kirk
Okay, how many people’s minds went there? Raise your hands.
July 22, 2012 at 11:31 am
Plain Jane
Mine still hasn’t gone there…..??
July 23, 2012 at 10:30 am
Anonymous
What a worthless article. The big bad corporations. How dare they become successful ! But of course, as the prez sez, they didn’t get successful my themselves.
July 23, 2012 at 11:32 am
Eric Kirk
Actually, there’s much more to the film than that. But it would require a Kepler moment for you to grasp.