Strongly recommended is this amateur documentary my wife just happened to find on the Netflix instant viewing. Amy Ferraris does a gentle version of Michael Moore in this no-frills but deep substance film which explores the pleasures and histories of espresso as well as the politics of coffee, much of the film revolving around a conflict between the Starbucks Corporation and a coffee house owner in Tulsa, Oklahoma, a master at his craft and yet an inadvertent adversary to a large corporation perhaps too protective of a trademark.
Ferraris has some definite opinions, but laces them in beautiful narrative prose with refreshing balance, even managing to humanize the faceless in Starbucks as they refuse her interviews and clearly play the role of bully. She deals with a depressing subject of the corporatization of coffee and homogenization of culture, but leaves you with hope in the “third wave” coffee movement.
And now I’m in search of the perfect cappuccino in Humboldt County, by her criteria.
Some excerpts from a little known soft-sell film which deserves a lot of attention. To paraphrase the last lines of the movie, it’s great to have a little taste from someone who will serve you a cup with “knowledge, passion, and integrity – it was delicious.”
Her website, which includes some of her favorite coffee spots in the Bay Area where she lives.